:root {
  --brand: #0BB0F3;
  --brand-dark: #047bb2;
  --action: #25D366;
  --action-dark: #168c46;
  --ink: #06131a;
  --muted: #51606a;
  --line: rgba(6, 19, 26, 0.12);
  --sand: #f6efe3;
  --paper: #fffdf9;
  --white: #ffffff;
  --shadow: 0 24px 70px rgba(6, 19, 26, 0.14);
  --radius: 8px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: "Heebo", "Assistant", system-ui, sans-serif;
  color: var(--ink);
  background: var(--paper);
  line-height: 1.55;
}

body::selection {
  background: var(--brand);
  color: var(--white);
}

.brand-inline {
  display: inline-block;
  direction: ltr;
  unicode-bidi: isolate;
  white-space: nowrap;
}

a {
  color: inherit;
  text-decoration: none;
}

img {
  display: block;
  max-width: 100%;
}

.skip-link {
  position: fixed;
  inset-block-start: 12px;
  inset-inline-start: 12px;
  z-index: 100;
  padding: 10px 14px;
  background: var(--ink);
  color: var(--white);
  transform: translateY(-150%);
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 78px;
  padding: 16px clamp(18px, 4vw, 58px);
  background: rgba(255, 253, 249, 0.88);
  border-bottom: 1px solid rgba(6, 19, 26, 0.08);
  backdrop-filter: blur(18px);
}

.brand {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 76px;
  height: 62px;
  overflow: hidden;
}

.brand img {
  width: 100%;
  height: 100%;
  object-fit: contain;
  filter: drop-shadow(0 4px 12px rgba(0, 110, 170, 0.18));
}

.main-nav {
  display: flex;
  align-items: center;
  gap: clamp(14px, 2vw, 28px);
  direction: ltr;
  font-size: 15px;
  font-weight: 700;
}

.main-nav a {
  position: relative;
  padding: 8px 0;
}

.main-nav a::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  height: 2px;
  background: var(--brand);
  transform: scaleX(0);
  transform-origin: center;
  transition: transform 180ms ease;
}

.main-nav a:hover::after,
.main-nav a:focus-visible::after {
  transform: scaleX(1);
}

.nav-shop {
  color: var(--action-dark);
}

.nav-toggle {
  display: none;
  width: 44px;
  height: 44px;
  padding: 11px;
  border: 1px solid var(--line);
  background: var(--white);
  border-radius: var(--radius);
}

.nav-toggle span {
  display: block;
  height: 2px;
  margin: 5px 0;
  background: var(--ink);
}

.section,
.hero,
.final-cta,
.shop-hero {
  padding: clamp(72px, 8vw, 132px) clamp(18px, 5vw, 72px);
}

.section-blue {
  color: var(--white);
  background:
    linear-gradient(140deg, rgba(6, 19, 26, 0.24), rgba(6, 19, 26, 0)),
    var(--brand);
}

.section-dark {
  color: var(--white);
  background: #06131a;
}

.hero {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(320px, 0.85fr);
  align-items: center;
  gap: clamp(34px, 6vw, 84px);
  min-height: calc(100vh - 78px);
  overflow: hidden;
}

.hero::before,
.final-cta::before {
  content: "";
  position: absolute;
  inset: 0;
  opacity: 0.18;
  background-image: url("assets/label-texture.png");
  background-size: cover;
  background-position: center;
  mix-blend-mode: soft-light;
}

.hero > *,
.final-cta > * {
  position: relative;
  z-index: 1;
}

.eyebrow {
  margin: 0 0 14px;
  color: var(--brand-dark);
  font-size: 14px;
  font-weight: 900;
  letter-spacing: 0;
  text-transform: uppercase;
}

.section-blue .eyebrow,
.section-dark .eyebrow,
.final-cta .eyebrow {
  color: var(--white);
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1 {
  max-width: 840px;
  margin-bottom: 22px;
  font-family: "Assistant", sans-serif;
  font-size: clamp(48px, 8vw, 112px);
  font-weight: 800;
  line-height: 0.92;
}

h2 {
  margin-bottom: 18px;
  font-family: "Assistant", sans-serif;
  font-size: clamp(34px, 5vw, 70px);
  font-weight: 800;
  line-height: 0.98;
}

h3 {
  margin-bottom: 10px;
  font-size: 22px;
  line-height: 1.12;
}

.hero-lead,
.shop-lead {
  max-width: 690px;
  margin-bottom: 30px;
  font-size: clamp(19px, 2vw, 25px);
  font-weight: 500;
}

.cta-row {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  align-items: center;
}

.audience-choice {
  max-width: 720px;
  padding: 18px;
  border: 1px solid rgba(255, 255, 255, 0.28);
  border-radius: var(--radius);
  background: rgba(255, 255, 255, 0.12);
}

.audience-choice p {
  margin: 0 0 12px;
  color: var(--white);
  font-size: 18px;
  font-weight: 900;
}

.audience-actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 12px;
}

.audience-actions span {
  color: rgba(255, 255, 255, 0.82);
  font-weight: 900;
}

.audience-choice small {
  display: block;
  margin-top: 12px;
  color: rgba(255, 255, 255, 0.86);
  font-size: 15px;
  font-weight: 700;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 50px;
  padding: 14px 22px;
  border: 2px solid transparent;
  border-radius: var(--radius);
  font-weight: 900;
  line-height: 1;
  transition: transform 180ms ease, box-shadow 180ms ease, background 180ms ease, color 180ms ease;
}

.btn:hover,
.btn:focus-visible {
  transform: translateY(-2px);
  box-shadow: 0 14px 34px rgba(6, 19, 26, 0.18);
}

.btn-primary {
  background: var(--action);
  color: var(--white);
}

.btn-primary:hover,
.btn-primary:focus-visible {
  background: var(--action-dark);
}

.btn-light {
  background: var(--action);
  color: var(--white);
}

.btn-shop-choice {
  background: var(--action);
  color: var(--white);
}

.btn-shop-choice:hover,
.btn-shop-choice:focus-visible {
  background: var(--action-dark);
}

.btn-outline-light {
  border-color: rgba(255, 255, 255, 0.8);
  color: var(--white);
}

.btn-large {
  min-height: 58px;
  padding-inline: 30px;
  font-size: 18px;
}

.hero-media {
  align-self: stretch;
  display: grid;
  align-items: end;
}

.hero-media img {
  width: min(100%, 620px);
  max-height: 82vh;
  margin-inline: auto;
  object-fit: contain;
  filter: drop-shadow(0 30px 44px rgba(0, 74, 110, 0.34));
}

.hero-stats {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
  max-width: 700px;
  margin-top: 36px;
}

.hero-stats span {
  min-height: 86px;
  padding: 16px;
  border: 1px solid rgba(255, 255, 255, 0.28);
  border-radius: var(--radius);
  background: rgba(255, 255, 255, 0.12);
}

.hero-stats strong {
  display: block;
  font-size: 26px;
}

.section-heading {
  max-width: 860px;
  margin: 0 auto 44px;
  text-align: center;
}

.section-heading p:not(.eyebrow) {
  max-width: 720px;
  margin-inline: auto;
  color: var(--muted);
  font-size: 20px;
}

.benefit-grid,
.business-grid,
.steps {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 16px;
  max-width: 1240px;
  margin: 0 auto;
}

.benefit-card,
.business-card,
.step,
.order-card,
.product-info {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
  box-shadow: 0 12px 40px rgba(6, 19, 26, 0.05);
}

.benefit-card {
  min-height: 250px;
  padding: 26px;
}

.icon {
  display: inline-grid;
  place-items: center;
  width: 44px;
  height: 44px;
  margin-bottom: 24px;
  border-radius: 50%;
  background: rgba(11, 176, 243, 0.12);
  color: var(--brand-dark);
  font-size: 24px;
  font-weight: 900;
}

.benefit-card p,
.business-card p,
.step p,
.text-panel p,
.brand-copy p,
.product-info p {
  color: var(--muted);
}

.split-section,
.brand-difference,
.product-section {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  align-items: center;
  gap: clamp(28px, 5vw, 72px);
}

.image-panel {
  overflow: hidden;
  border-radius: var(--radius);
  box-shadow: var(--shadow);
}

.image-panel img {
  width: 100%;
  aspect-ratio: 1.35 / 1;
  object-fit: cover;
}

.text-panel,
.brand-copy {
  max-width: 620px;
}

.clean-list {
  display: grid;
  gap: 12px;
  padding: 0;
  margin: 24px 0 28px;
  list-style: none;
}

.clean-list li {
  padding: 14px 18px;
  border-inline-start: 4px solid var(--brand);
  background: rgba(11, 176, 243, 0.08);
  border-radius: var(--radius);
  font-weight: 700;
}

.soft-band {
  background: var(--sand);
}

.two-col {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(28px, 5vw, 80px);
  max-width: 1180px;
  margin: 0 auto;
}

.brand-difference {
  overflow: hidden;
}

.section-dark p {
  color: rgba(255, 255, 255, 0.78);
}

.brand-visual img {
  width: 100%;
  aspect-ratio: 1 / 0.78;
  object-fit: cover;
  border-radius: var(--radius);
  box-shadow: 0 28px 80px rgba(0, 0, 0, 0.42);
}

.business-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.business-card {
  min-height: 190px;
  padding: 24px;
}

.card-icon {
  display: grid;
  place-items: center;
  width: 48px;
  height: 48px;
  margin-bottom: 18px;
  color: var(--brand);
}

.card-icon svg {
  width: 42px;
  height: 42px;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.8;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.steps-section {
  background: #f9fbfc;
}

.step {
  min-height: 210px;
  padding: 26px;
}

.step strong {
  display: block;
  margin-bottom: 28px;
  color: var(--brand);
  font-family: "Assistant", sans-serif;
  font-size: 42px;
  line-height: 1;
}

.center-cta {
  margin-top: 34px;
  text-align: center;
}

.impact-section {
  background: var(--paper);
}

.impact-card {
  display: grid;
  grid-template-columns: minmax(220px, 0.42fr) minmax(0, 0.9fr);
  gap: clamp(24px, 5vw, 70px);
  align-items: center;
  max-width: 1160px;
  margin: 0 auto;
  padding: clamp(28px, 5vw, 58px);
  border: 1px solid rgba(11, 176, 243, 0.2);
  border-radius: var(--radius);
  background:
    linear-gradient(135deg, rgba(11, 176, 243, 0.1), rgba(37, 211, 102, 0.1)),
    var(--white);
  box-shadow: var(--shadow);
}

.impact-number {
  display: grid;
  place-items: center;
  min-height: 220px;
  border-radius: var(--radius);
  background: var(--brand);
  color: var(--white);
  font-family: "Assistant", sans-serif;
  font-size: clamp(82px, 12vw, 150px);
  font-weight: 800;
  line-height: 0.8;
  box-shadow: inset 0 -28px 60px rgba(0, 68, 108, 0.24);
}

.impact-copy {
  max-width: 720px;
}

.impact-copy p:not(.eyebrow),
.shop-impact p {
  color: var(--muted);
}

.impact-note {
  margin-top: 20px;
  padding: 16px 18px;
  border-inline-start: 4px solid var(--action);
  border-radius: var(--radius);
  background: rgba(37, 211, 102, 0.1);
  font-weight: 900;
}

.faq-list {
  max-width: 900px;
  margin: 0 auto;
  border-top: 1px solid var(--line);
}

details {
  border-bottom: 1px solid var(--line);
}

summary {
  cursor: pointer;
  padding: 22px 0;
  font-size: 21px;
  font-weight: 900;
}

details p {
  max-width: 720px;
  padding-bottom: 22px;
  color: var(--muted);
}

.final-cta {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 0.85fr) minmax(260px, 0.55fr);
  gap: clamp(24px, 5vw, 70px);
  align-items: center;
  overflow: hidden;
}

.final-copy {
  max-width: 820px;
}

.final-copy p:not(.eyebrow) {
  max-width: 660px;
  font-size: 22px;
}

.final-image {
  width: 100%;
  max-height: 520px;
  object-fit: cover;
  border-radius: var(--radius);
  box-shadow: 0 30px 80px rgba(0, 85, 128, 0.34);
}

.site-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
  padding: 28px clamp(18px, 5vw, 72px);
  border-top: 1px solid var(--line);
  background: var(--white);
}

.site-footer p {
  margin: 0;
  color: var(--muted);
}

.site-footer a:last-child {
  color: var(--action-dark);
  font-weight: 900;
}

.footer-brand {
  width: 70px;
  height: 58px;
}

.shop-page {
  direction: rtl;
}

.shop-hero {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(320px, 0.8fr);
  align-items: center;
  gap: clamp(28px, 6vw, 86px);
  min-height: calc(100vh - 78px);
  background: linear-gradient(180deg, rgba(11, 176, 243, 0.12), rgba(255, 253, 249, 0));
}

.shop-page .main-nav {
  direction: ltr;
}

.shop-copy h1 {
  color: var(--ink);
}

.shop-note {
  max-width: 580px;
  color: var(--muted);
  font-size: 19px;
}

.product-panel {
  display: grid;
  place-items: center;
}

.case-visual {
  position: relative;
  display: grid;
  place-items: center;
  width: min(100%, 520px);
  min-height: 560px;
  overflow: hidden;
  border: 2px solid rgba(11, 176, 243, 0.28);
  border-radius: var(--radius);
  background: var(--brand);
  color: var(--white);
  box-shadow: var(--shadow);
}

.case-visual img {
  width: 62%;
  max-height: 430px;
  object-fit: contain;
  filter: drop-shadow(0 24px 34px rgba(0, 63, 96, 0.38));
  z-index: 2;
}

.case-visual strong {
  position: absolute;
  right: 26px;
  bottom: 36px;
  font-size: 92px;
  line-height: 0.8;
  z-index: 3;
}

.case-visual small {
  position: absolute;
  right: 30px;
  bottom: 18px;
  font-weight: 900;
  z-index: 3;
}

.case-lines {
  position: absolute;
  inset: 28px;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 12px;
  opacity: 0.24;
}

.case-lines span {
  border: 2px solid rgba(255, 255, 255, 0.75);
  border-radius: var(--radius);
}

.product-section {
  align-items: stretch;
}

.product-info,
.order-card {
  padding: clamp(24px, 4vw, 44px);
}

.use-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 28px;
}

.shop-impact {
  margin-top: 24px;
  padding: 18px;
  border: 1px solid rgba(37, 211, 102, 0.28);
  border-radius: var(--radius);
  background: rgba(37, 211, 102, 0.09);
}

.shop-impact strong {
  display: block;
  color: var(--action-dark);
  font-size: 20px;
  line-height: 1.2;
}

.shop-impact p {
  margin: 8px 0 0;
}

.use-tags span {
  padding: 10px 14px;
  border: 1px solid rgba(11, 176, 243, 0.28);
  border-radius: 999px;
  color: var(--brand-dark);
  font-weight: 900;
}

.order-card {
  display: grid;
  gap: 18px;
}

.order-card label {
  display: grid;
  gap: 8px;
  color: var(--muted);
  font-weight: 800;
}

.price-placeholder,
select {
  min-height: 54px;
  padding: 14px 16px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: #f9fbfc;
  color: var(--ink);
  font: inherit;
  font-weight: 900;
}

.payment-placeholder {
  padding: 18px;
  border: 1px dashed rgba(11, 176, 243, 0.54);
  border-radius: var(--radius);
  background: rgba(11, 176, 243, 0.07);
}

.payment-placeholder p {
  margin: 4px 0 0;
  color: var(--muted);
}

.shop-faq {
  background: var(--sand);
}

.reveal {
  opacity: 0;
  transform: translateY(18px);
  transition: opacity 520ms ease, transform 520ms ease;
}

.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .reveal,
  .btn,
  .main-nav a::after {
    transition: none;
  }
}

@media (max-width: 1040px) {
  .benefit-grid,
  .business-grid,
  .steps {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .hero,
  .shop-hero {
    grid-template-columns: 1fr;
    min-height: auto;
  }

  .hero-media {
    align-items: center;
  }
}

@media (max-width: 820px) {
  .site-header {
    min-height: 70px;
  }

  .nav-toggle {
    display: block;
  }

  .main-nav {
    position: fixed;
    top: 70px;
    left: 14px;
    right: 14px;
    display: none;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    padding: 12px;
    border: 1px solid var(--line);
    border-radius: var(--radius);
    background: var(--white);
    box-shadow: var(--shadow);
  }

  .main-nav.is-open {
    display: flex;
  }

  .main-nav a {
    padding: 14px 10px;
  }

  .split-section,
  .brand-difference,
  .product-section,
  .two-col,
  .impact-card,
  .final-cta {
    grid-template-columns: 1fr;
  }

  .hero-stats {
    grid-template-columns: 1fr;
  }

  .hero-media img {
    max-height: 620px;
  }

  .site-footer {
    flex-direction: column;
    align-items: flex-start;
  }
}

@media (max-width: 560px) {
  .section,
  .hero,
  .final-cta,
  .shop-hero {
    padding: 54px 18px;
  }

  h1 {
    font-size: clamp(44px, 15vw, 62px);
  }

  h2 {
    font-size: clamp(32px, 11vw, 44px);
  }

  .benefit-grid,
  .business-grid,
  .steps {
    grid-template-columns: 1fr;
  }

  .cta-row,
  .btn {
    width: 100%;
  }

  .case-visual {
    min-height: 460px;
  }

  .case-visual strong {
    font-size: 70px;
  }
}